CULTIVATING NEW BUSINESS Sales lead times can sometimes be a bit elastic, you never know how long it is going to take to get from introduction to paid work. Angsana just proved that it is not always a long drawn out affair. Within two months of working with Angsana, we got a Brand Design client with strong food retail credentials an introductory meeting with a senior-decision maker at a long established national restaurant chain with over 200 venues.
The brand was established but, shall we say aging a bit. In need of a refresh and we put our client in front of them at the right time. There was chemistry and our client won the pitch with their ideas on how to revitalise the brand without losing its strong heritage and hard built reputation.
The chain is owned by a larger group so as our client is now an approved group supplier with established relationships. There is now excellent potential for considerably more work in the pipeline within the group.
We don’t want to say it can always be so fast, but it is nice to know that sometimes, just sometimes, it really is that fast.
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Categories: Angsana